Burger King turns Oscars into a Whopper hunt

Brief

Burger King wants to get involved in the Oscars. Big time.

Observation

The Whopper has a very distinct color palette. So do the dresses and suits on the Oscar's red carpet.

Idea

Burger King turns watching the red carpet into a stacking game using an instagram feature.

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My partner in crime for this campaign was Carla Puig. Check her out, amazing professional.