This is what happens when I let my mind run wild. Enjoy.

A serious one, a fun one, a smart one, and a crazy one

K.O. to AI from Canon

The idea that got me a full talent scholarship at the Barcelona School of Creativity

Burger King turns Oscars into a Whopper hunt

Hacked the red carpet and made people talk about whoppers instead of movies

Transformed a mistake into a movement (360 campaign)

Gave people something to cry about before introducing the solution (to our own mistake)

Took an idiom a little too literally to get sign-ups

Here's how to make 100 creatives donate their blood for an award show

Honorable mentions

Where one sees a tree, I see a campaign.

Trees in Spain have wrinkles. It’s pretty natural. So is aging.

We hacked the cinemas during a movie festival to promote an indie streaming platform.

This festival happens every year and it's mainly for students so the tickets are cheap and the movies are... well... you know.

We gave away a subscription for the exact length of the shitty movie they were condemned to see.

We also gave them free headphones 🤭.

They could be a rebel and watch a FILMIN movie in the comfort of their seats or enjoy it at home.

We created this idea for an entry to the D&AD New Blood Awards.

I developed the big idea, copywriting, scriptwriting, and did the voice-over.

The video editors and and art directors were the incredibly talented Laia Sallent and Cris Alonso. Check them out!

P.S. Enric Nel·lo, the ECD of PS21 Barna said "está de puta madre" when he the video case.

Fun fact. We were originally working on a different idea, but we let it go.

Guess which almost identical idea won. (I have the receipts)

Lesson learned - now I always trust my gut.

Need more convincing?