Brief
The ADG Laus Awards for Graphic Design and Visual Communication wants to achieve more sign-ups from young professionals.
Insight
Every young professional has a mastodon that they look up to thinking "of course they're so creative, it's in their blood".
Idea
LAUS is going to collect blood samples from 100 most awarded creatives of the country to create a confidence booster pill.
Once we have the pill, we will send it to young and talented creatives telling them it's time to battle the imposter syndrome. They can either take the pill to boost their confidence or man up and sign up!
Yes, literally a blood pill. Don't freak out though, I did the research. It's a completely harmless and fully edible extract of immunoglobulins and plasma.
