Spot for Nocilla (2025)

This one’s special. It’s the first Spanish TV ad I took part in creating. Conceptualizing how to make such a legendary brand’s new product launch stand out and feel relatable was so much fun. We went through many iterations of the idea, and this version turned out pretty awesome. I’d already left the agency by the time the final tweaks were made to the script, so I was really eager to see how it turned out. What do you think?

Strategic ideation, insight development, visual concept proposal, and scriptwriting for the 10-second TV and digital spot. Project developed collaboratively, with final production and execution carried out by the agency.