S.Pellegrino puts meaningful connections at the heart of its new global activation by transforming its iconic bottle into a series of thought-provoking questions, brought to life through Lewis Hamilton's unscripted conversation with lifelong friends.
Big idea and concept creation, assets development and orchestration, overlooking all stages of production.
Linking taking care of your body with life's most endearing moments.
Aired in Spain, France, Portugal, Germany, Switzerland, and Italy.
20s, 15s, 10s, and 6s.
Big idea and concept development, scriptwriting, transcreation, overlooking all stages of production. Overlooking voice-overs in French, Swiss French, Swiss German, Spanish, and Italian.
This one’s special. It’s the first Spanish TV ad I took part in creating.
Making a legendary brand’s new product launch stand out and feel relatable. "Creamily Crunchy, Crunchily Creamy".
Strategic ideation, insight development, visual concept proposal, and scriptwriting for the 10-second TV and digital spot. Project developed collaboratively, with final production and execution carried out by the agency.