Zoop is where creativity collides with strategic engagement, making content monetization a breeze for creators. Zoop turns audience interaction into an exciting game where everyone wins. What truly sets the platform apart? The real-life, tangible rewards fans score just by engaging with their favorite creators and collecting their digital cards. It's not about likes and shares; it's about making a connection.
01 — Brand Messaging Framework
I gave the brand a voice that could sing - whether it was whispering sweet nothings in an email or belting out big ideas on a deck.
Think of it as brand boot camp. I whipped our identity into shape helping it stand out.
02 — Website Development, UX, and UI
Our website didn’t just go live - it came to life, drawing people in and keeping them hooked.
I made sure our website wasn’t just pretty but also a breeze to navigate. No lost clicks here.
It has changed since I left so if you want to see my work, scroll down.
03 — Creative Idea
Zoop Goes Wild turned wild animals into true celebrities. People could collect cards and win rewards all the while helping save each species. This campaign was a huge catalyst for reaching our 100k users goal in 5 months.
04 — Social Media Strategy
Lights, camera, engagement! I made sure every piece of content was impossible to ignore.
We posted with purpose. The user count was there to prove it.
05 — Email Marketing Campaigns
Because inboxes need love, too. I crafted emails that people actually wanted to open. And act on.
Automated? Yes. Impersonal? Never. Every email felt like it was written just for them. Because it kinda was.
Key Outcomes
· 100,000 users in 5 Months
· Unified Brand Presence
· Enhanced User Experience
· Successful Product Communications
Examples of work
Ideally, we'd go through these together so I can explain my work process and how I approach things (see how I'm fishing for an interview? very demure, very mindful). Have a look:
Click to open each document